Ziff Davis, the American publishing company who once owned 1UP and Electronic Gaming Monthly, have announced that they will be buying IGN from News Corp. News Corp, which is run by Rupert Murdoch, is offloading the site as part of a restructuring program, as well as the sites AskMen and Gamespy, which will also become property of Ziff.
“Joining Ziff Davis’s world-class digital media portfolio further strengthens IGN and AskMen’s growing presence in international markets,” claimed IGN in a statement to VG247. “Alongside our local teams in the UK and Australia, we have developed a global network of expert publishing partners that deliver locally relevant content in 10 languages and over 40 countries. By combining our forces we will reach a greater audience of males 18-34 than ever before.”
What does this mean for the average reader of IGN? Probably nothing, to be honest. Everyone freaked out when 1UP was sold to UGO Entertainment in 2009, but the site kept on running. Ziff Davis has plenty of experience managing video game websites and magazines, so I think IGN is in safe hands. Of course, you could just forget about all these corporate-owned sites if you like and stick to the independent ones. We wouldn’t mind that at all….
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Via: Destructoid
