Dead Island wasn’t a universally-praised game, nor was it an overly-hated one. No, the 2011 open-world, zombie-killing game was enjoyed by some and disliked by others. However, it seems that at least 5 million people must have some opinion, as publisher Deep Silver recently announced that this is number of copies of Dead Island sold so far. This number is across all platforms, and includes boxed and downloadable copies, but it’s still very impressive.
“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay,” said Klemens Kundratitz, CEO of Koch Media. ”Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year,” added Menno van der Bil, International Commercial Director, Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
With this level of popularity, I feel that I should give Dead Island another look. I tried it once before, and while I had a good time, I wasn’t a massive fan of the other people who kept jumping into my game. I mean, here I was trying to explore this island at my own pace, when I keep getting messages that people were waiting for me. Can you believe that? People trying to rush me - in my own game! The nerve of it.
Anyway, congratulations, Deep Silver. The continued sales of Dead Island, along with the release of Dead Island Riptide in April, has got to be putting a smile on quite a few faces.
Let us know your thoughts in the comments below or on our Facebook Page www.Facebook.com/MasonicGamers, where you can join a community of 3300+ gamers, share opinions on the latest gaming news, reviews and rumours, share Gamertags and win some great gaming prizes in our Facebook only competition.
