Turns out the Skylanders franchise is a pretty big deal as it’s now reached over $1 Billion in worldwide retail sales. Seriously I’ve just walked past the shops and noticed a bunch of Skylanders merchandise around the place but I had no idea the franchise was so big.
Activision were more than happy to issue a press release to remind us of this.
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months4, and I think we are still just starting to realise its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this autumn, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force™, which lets kids customise their own characters, bringing toys to life to a whole new level.”
I don’t think Skylanders is going anywhere any time soon, expect plenty more games to follow in the coming years. Personally I don’t have any problems with Skylanders, looks cool enough for the younger crowd but I’ll never forgive them for what they did to Spyro.
